Dimes — Brand & Design System

End-to-end brand and design system for a DeFi embedded credit infrastructure.

As Design Director at Dimes, I led creative direction across product, brand, and marketing — building the full design system from the ground up. Identity, UI, dashboards, mascot, motion design. I also engineered custom Claude Skills and trained LoRAs to make the system self-sufficient and scalable beyond my direct involvement.

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Mascot

Custom LoRA trained on Flux — neon yellow 3D cartoon hand, generated across poses, product contexts, and partner collabs.

Tools & Automation

AI-readable brand infrastructure — built so any model can produce on-brand Dimes output from a single skill load.

dimes-brand.skill

◆ dimes-brand/

├── 📄 SKILL.md — router · quick ref · logo · color tokens

└── 📁 references/

├──

📄 copy.md

voice · headlines · CTAs · social posts · error states · microcopy rules

├──

📄 mascot.md

LoRA trigger word · Flux base model · poses · partner collabs · product context
Krea (weight 0.8) primary · Gemini secondary

├──

📄 ui-components.md

React · Bai Jamjuree · dark theme · glow cards · popup windows · sliders · dashboard tiles

└──

📄 products.md

Multiply · Firepower · Stream · CLI · per-product messaging · feature framing

Motion

Brand motion — bringing the Dimes identity to life through animation and video production.

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